Hooked: How to Build Habit- Forming Products
Autors: Nir EyalHooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour.
In Hooked, Nir Eyal reveals how successful companies create products people can't put down - and how you can too
'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup
'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vice chairman, Ogilvy & Mather
Winner of best Marketing book in 800-CEO-READ Business Book Awards 2014
Izdevējs: Penguin Putnam, 2014
ISBN: 9780241184837
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